PETA’s Beauty Without Bunnies program (consumer-facing list now branded as PETA’s Ultimate Cruelty-Free List) is PETA’s cruelty-free company and brand listing program. It is not Leaping Bunny, and it is not automatically vegan.

What it means

Companies and brands submit legally binding statements that they and their ingredient suppliers do not conduct, commission, pay for, or allow animal tests on ingredients, formulations, or finished products anywhere, including future testing, meeting PETA’s published requirements.

PETA also maintains related lists (for example, companies that do test on animals; companies working for regulatory change) that are not the cruelty-free logo list.

Vegan is a separate PETA designation (cruelty-free plus no animal-derived ingredients). Do not equate the two.

Who backs it

• People for the Ethical Treatment of Animals (PETA) (peta.org / crueltyfree.peta.org).
• Application contact historically BeautyWithoutBunnies@peta.org (per PETA FAQ).
• Eligible sales regions called out by PETA FAQ include U.S., Canada, India, and Germany for list inclusion context.

How it’s tested / verified

• Company/brand application with detailed testing policy disclosures, markets, products, ingredients, and supplier agreements prohibiting animal testing (per PETA join/about materials).
• PETA review of attestations; listing on Ultimate Cruelty-Free List; logo use rules per PETA authorization.
• China market sales trigger additional questions because animal testing may still be required under some conditions. PETA FAQ addresses this explicitly.
• This is primarily an attestation plus PETA review model. It is not the same supplier-monitoring / fixed cut-off audit structure as Leaping Bunny’s CCIC Standard (different program).

What it doesn’t mean

• Not Leaping Bunny (different org, standard, monitoring rules).
• Not vegan unless also PETA-approved vegan.
• Not non-toxic, organic, or fragrance-free.
• A pack claim “not tested on animals” without PETA listing may be weaker or incomplete (PETA FAQ warns about finished-product-only claims).

Pros

• Large, searchable public cruelty-free list familiar to many shoppers.
• Global testing ban expectation including suppliers (per PETA requirements messaging).
• Separate vegan track helps shoppers who want both.

Cons / limitations

• Attestation-based model differs from Leaping Bunny’s documented supplier monitoring/audit scheme. Present differences factually, not as attack copy.
• Regional eligibility limits.
• Company acquisitions and market expansions can change status. Check the current list.

How to shop for it

Confirm the brand on PETA’s Ultimate Cruelty-Free List. If you also want no animal-derived ingredients, look for PETA’s separate vegan designation. If the product shows Leaping Bunny, that is a different program.

Bottom line

PETA Beauty Without Bunnies / Ultimate Cruelty-Free is PETA’s attestation-based cruelty-free list. Keep it parallel to, not merged with, Leaping Bunny.

Sources

• https://crueltyfree.peta.org/faq/
• https://www.peta.org/lifestyle/personal-care-fashion/petas-ultimate-cruelty-free-list/
• https://crueltyfree.peta.org/join-the-list/
• https://www.peta.org/wp-content/uploads/2021/06/companiesdonttest.pdf

Writing notes

• Stop mapping PETA-only brands solely to Leaping Bunny once this chip is live (update Notion synonyms).
• Compare parallel to Leaping Bunny Education without declaring one “more ethical.”
• CleenBeez does not stock or sell products; editorial explanation only.