PURA D'OR Original Gold Label Anti-Hair Thinning Shampoo is formulated with 17 Top Rated Key Active Ingredients that promote stronger, cleaner, healthier hair. Hand selected Organic botanical ingredients, such as Argan Oil, Red Korean Seaweed, Saw Palmetto, He Shou Wu and Nettle Extracts, add shine and help strengthen hair follicles by increasing thickness while reducing hair thinning and breakage. The 3 in 1 Shampoo Wash is gentle, especially for those with a sensitive scalp or even treated hair. All PURA D’OR products are cruelty-free and made without any parabens or sulfates. Contains Natural Preservatives. PURA D'OR is produced and bottled in a renewable energy source facility in Southern California.